Crocs x Vladimir Cauchemar
Omnichannel campaign to launch the first-ever artist collaboration for Crocs Europe with the very famous French electronic music artist and producer Vladimir Cauchemar.
Available in 6 different European countries, the aim was to sell out in 24 hours. We sold out within 2 hours of launching.
My role: Producer
Creative and production by Hey Honey
Music: Vladimir Cauchemar
Creative Director: William Reed
Director: Sérapis Joël
Production assistant: Nami Jackson
DOP: Hugo Carlier
Set designer: Thibault Munoz
Photographe: Ojoz
Stylist: Clélia Cazals
Sound design: Aurélien Larry
Copywriter: Aurélien Ligori
Client Director: Harriet Butterfield
The campaign was built around a retro-style infomercial featuring Vladimir Cauchemar, with a script that leaned heavily on Cauchemar’s image and TOV. We developed the concept, produced the infomercial, and delivered campaign assets for social, digital media, PR and e-comm, including a telephone hotline that was teased on Vladimir Cauchemar’s social channels.
On the day of the drop, Vladimir Cauchemar played a DJ set that was live streamed on both Crocs’ and Vladimir Cauchemar’s Instagram, simultaneously.
